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AI-Powered Sales Enablement for Media Ad Sales Teams
Groundbreaking work in the area of AI-powered tonality, creating brand experiences that feel on-brand and are brand-safe, reducing Meta employee time spent on brand control.
A chat-based running shoe finder experience that drove 27% higher conversion than the average Nike product page, solving key challenges around choice fatigue.
We created multiple trained LLMs that help identify and deliver a list of trending, new artists/bands in specific genres, based on music streaming platforms, Fast-tracking the A&R process.
The challenge was to provide access to actionable trends in real-time for the purposes of deriving insights. This tool allows team members to develop up-to-date creative insights for marketing briefs.