Streamline media RFP response processes to enhance the creative, and strategic depth across teams managing high volumes of briefs.
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Streamline media RFP response processes to enhance the creative, and strategic depth across teams managing high volumes of briefs.
Industry
Media and Entertainment Publisher (Advertising)
Objective
Streamline RFP response processes to increase efficiency and strategic depth across departments handling high-volume, commoditized client briefs.
The sales solution team faced challenges in aligning multiple departments quickly to respond to each RFP, creating high coordination demands.
Teams relied on extensive manual research to gather relevant data and insights, often pulling from large archives of past campaigns
Initial brainstorming and kickoff meetings were required to align insights and develop ideas, delaying response times
To address these challenges, we developed a custom AI-driven RFP solution, RFP Magic, which integrates seamlessly with Airtable to streamline the process across departments.
Our AI-driven RFP solution, RFP Magic, transformed the process from a manual, time-consuming workflow to an efficient, data-driven system.
Transforms the intake process by instantly identifying and organizing critical RFP details
Reduces the need for kickoff meetings and long review cycles, enabling teams to work more efficiently.
AI-driven insights and tailored recommendations based on past successes empower teams to develop innovative and competitive proposals.
Teams gained two additional days for refining proposals, boosting competitiveness.
Reduced administrative burden improved engagement and productivity.
Faster, more strategic responses strengthened the client’s standing in a competitive market.
These results underscore the significant impact of our custom AI solution on the label’s A&R operations.
By transitioning from a manual, resource-intensive process to RFP Magic, the client unlocked significant efficiency gains, strategic depth, and creativity.
This AI-driven transformation empowered the team, setting new standards for RFP responses in the media and entertainment sector.
Ready to put more confidence in your creative? Our AI-driven Creative Testing solutions are deployed in months not quarters to provide your teams with reassurance on their ideas.
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