Streamline media RFP response processes to enhance the creative, and strategic depth across teams managing high volumes of briefs.
Explore how RehabAI can elevate your team's creative output overnight.
Join the growing number of companies leveraging RehabAI to enhance their sales processes. Discover the difference today.
Streamline media RFP response processes to enhance the creative, and strategic depth across teams managing high volumes of briefs.
Client
Media Publisher
Industry
Media and Entertainment Publisher (Advertising)
Objective
Streamline RFP response processes to increase efficiency and strategic depth across departments handling high-volume, commoditized client briefs.
Audience
Geologie Marketing Team
Tech
Google Gemini
Data
Consumer Data
Objective
Streamline RFP response processes to increase efficiency and strategic depth across departments handling high-volume, commoditized client briefs.
Geologie needed to understand Target shoppers who differed significantly from their direct-to-consumer audience for their acne treatment line retail launch.
Traditional go-to-market validation would have required 9 weeks and$39,000 per test cycle, making rapid iteration impossible for their launch timeline.
RehabAI developed an AI-poweredStress Tester specifically trained on 1.4 million customer records from Geologie's database, transforming their first-party data into strategic insights.
The system featured data integration, persona generation, instant testing, and rapid iteration capabilities that traditional methods couldn't match.
Geologie cut their go-to-market planning time by 88% (from 9 weeks to 9 days) and reduced costs by over 80% (from $39,000 to under $3,100 per test).
The solution enabled a successful launch in nearly 1,000 Target stores while validating emerging customer segments that led to the winning tagline: "Bad for acne, good for you."
The sales solution team faced challenges in aligning multiple departments quickly to respond to each RFP, creating high coordination demands.
Teams relied on extensive manual research to gather relevant data and insights, often pulling from large archives of past campaigns
Initial brainstorming and kickoff meetings were required to align insights and develop ideas, delaying response times
To address these challenges, we developed a custom AI-driven RFP solution, RFP Magic, which integrates seamlessly with Airtable to streamline the process across departments.
Our AI-driven RFP solution, RFP Magic, transformed the process from a manual, time-consuming workflow to an efficient, data-driven system.
Transforms the intake process by instantly identifying and organizing critical RFP details
Reduces the need for kickoff meetings and long review cycles, enabling teams to work more efficiently.
AI-driven insights and tailored recommendations based on past successes empower teams to develop innovative and competitive proposals.
Teams gained two additional days for refining proposals, boosting competitiveness.
Reduced administrative burden improved engagement and productivity.
Faster, more strategic responses strengthened the client’s standing in a competitive market.
These results underscore the significant impact of our custom AI solution on the label’s A&R operations.
By transitioning from a manual, resource-intensive process to RFP Magic, the client unlocked significant efficiency gains, strategic depth, and creativity.
This AI-driven transformation empowered the team, setting new standards for RFP responses in the media and entertainment sector.
Ready to put more confidence in your creative? Our AI-driven Creative Testing solutions are deployed in months not quarters to provide your teams with reassurance on their ideas.
Get Started
We develop custom AI agents and models that empower your team to develop smarter creative, from consumer insights to creative testing.
Copyright © 2025 RehabAI Inc.
