Empowering Marketing Teams at a Global Technology Company to Unlock Scalable and Brand-Aligned Ideation
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Empowering Marketing Teams at a Global Technology Company to Unlock Scalable and Brand-Aligned Ideation
Industry
Global Technology Company
Objective
Deliver scalable creative inspiration and ideation tools to meet the demand for high-quality, brand-aligned campaigns across global markets.
The client needed thousands of creative ideas annually across campaigns, often exceeding the capacity of their small, specialized creative teams
Non-creative roles, such as product managers, required creative input but lacked formal training or tools to support ideation.
The absence of a unified platform led to inefficiencies, inconsistencies, and misalignment with overarching brand goals.
The traditional insights process relied heavily on manual effort, limiting speed and scalability.
The Idea Generator was designed to address the client’s challenges by empowering teams with a scalable, intuitive platform for ideation.
Combines internal campaign data with award-winning global creative insights to generate innovative ideas.
Cross-references all ideas with brand strategies, audience needs, and diversity standards.
Refines ideas for specific markets, channels, and audiences.
Reduced time to generate creative ideas from 2 weeks to 2 days.
Enabled teams to produce significantly more ideas in less time.
Empowered over 200 team members, including non-creative roles, to contribute to ideation.
Achieved 100% alignment with brand strategies and diversity guidelines.
The AI-powered Idea Generator transformed the client’s creative workflows by automating ideation and validation. This scalable, intuitive tool unlocked unprecedented speed, efficiency, and alignment across campaigns, empowering teams in both creative and non-creative roles to contribute effectively to impactful campaign development.
Ready to put more confidence in your creative? Our AI-driven Creative Testing solutions are deployed in months not quarters to provide your teams with reassurance on their ideas.
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