AI Creative Assistant Developing Aligned Marketing Campaign Ideas
Global Technology Company

AI Creative Assistant Developing Aligned Marketing Campaign Ideas

Empowering Marketing Teams at a Global Technology Company to Unlock Scalable and Brand-Aligned Ideation

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SummaryChallengeWorkflow SolutionResultsConclusion
AI Creative Assistant Developing Aligned Marketing Campaign Ideas
Global Technology Company

AI Creative Assistant Developing Aligned Marketing Campaign Ideas

Empowering Marketing Teams at a Global Technology Company to Unlock Scalable and Brand-Aligned Ideation

About the Project

Client

Global Technology Company

Industry

Global Technology Company

Objective

Deliver scalable creative inspiration and ideation tools to meet the demand for high-quality, brand-aligned campaigns across global markets.

About the Project

Audience

Geologie Marketing Team

Tech

Google Gemini

Data

Reddit

Consumer Data

Objective

Deliver scalable creative inspiration and ideation tools to meet the demand for high-quality, brand-aligned campaigns across global markets.

Challenge

Geologie needed to understand Target shoppers who differed significantly from their direct-to-consumer audience for their acne treatment line retail launch.

Traditional go-to-market validation would have required 9 weeks and$39,000 per test cycle, making rapid iteration impossible for their launch timeline.

Approach

RehabAI developed an AI-poweredStress Tester specifically trained on 1.4 million customer records from Geologie's database, transforming their first-party data into strategic insights.

The system featured data integration, persona generation, instant testing, and rapid iteration capabilities that traditional methods couldn't match.

Impact

Geologie cut their go-to-market planning time by 88% (from 9 weeks to 9 days) and reduced costs by over 80% (from $39,000 to under $3,100 per test).

The solution enabled a successful launch in nearly 1,000 Target stores while validating emerging customer segments that led to the winning tagline: "Bad for acne, good for you."

The Challenge

High Volume of Ideas Required

The client needed thousands of creative ideas annually across campaigns, often exceeding the capacity of their small, specialized creative teams

Creativity Across Traditional Roles

Non-creative roles, such as product managers, required creative input but lacked formal training or tools to support ideation.

Lack of Centralization

The absence of a unified platform led to inefficiencies, inconsistencies, and misalignment with overarching brand goals.

Workflow
Transformation

The traditional insights process relied heavily on manual effort, limiting speed and scalability.

The traditional insights process relied heavily on manual effort, limiting speed and scalability.

The Solution

The Idea Generator was designed to address the client’s challenges by empowering teams with a scalable, intuitive platform for ideation.

Dual Data Reservoirs

Combines internal campaign data with award-winning global creative insights to generate innovative ideas.

Automated Brand Alignment

Cross-references all ideas with brand strategies, audience needs, and diversity standards.

Customization Tools

Refines ideas for specific markets, channels, and audiences.

The Results

85–90%

Faster Ideation

Reduced time to generate creative ideas from 2 weeks to 2 days.

10x

More Ideas

Enabled teams to produce significantly more ideas in less time.

Enhanced

Accessibility

Empowered over 200 team members, including non-creative roles, to contribute to ideation.

Creative

Alignment

Achieved 100% alignment with brand strategies and diversity guidelines.

Conclusion

The AI-powered Idea Generator transformed the client’s creative workflows by automating ideation and validation. This scalable, intuitive tool unlocked unprecedented speed, efficiency, and alignment across campaigns, empowering teams in both creative and non-creative roles to contribute effectively to impactful campaign development.

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