Develop and validate an effective go-to-market strategy for Geologie's Target retail expansion.
Explore how RehabAI can elevate your team's creative output overnight.
Join the growing number of companies leveraging RehabAI to enhance their sales processes. Discover the difference today.
Develop and validate an effective go-to-market strategy for Geologie's Target retail expansion.
Client
Geologie
Industry
Mens Skincare
Objective
Develop and validate an effective go-to-market strategy for Geologie's Target retail expansion.
Audience
Geologie Marketing Team
Tech
Google Gemini
Data
Consumer Data
Objective
Develop and validate an effective go-to-market strategy for Geologie's Target retail expansion.
Geologie needed to understand Target shoppers who differed significantly from their direct-to-consumer audience for their acne treatment line retail launch.
Traditional go-to-market validation would have required 9 weeks and$39,000 per test cycle, making rapid iteration impossible for their launch timeline.
RehabAI developed an AI-poweredStress Tester specifically trained on 1.4 million customer records from Geologie's database, transforming their first-party data into strategic insights.
The system featured data integration, persona generation, instant testing, and rapid iteration capabilities that traditional methods couldn't match.
Geologie cut their go-to-market planning time by 88% (from 9 weeks to 9 days) and reduced costs by over 80% (from $39,000 to under $3,100 per test).
The solution enabled a successful launch in nearly 1,000 Target stores while validating emerging customer segments that led to the winning tagline: "Bad for acne, good for you."
Geologie needed to understand Target shoppers who differ significantly from their direct-to-consumer audience.
Previous experiments with ChatGPT created generic personas that lacked the specificity needed for strategic decisions.
The team had a lot of data but struggled to transform this data into actionable retail insights quickly enough.
We analyzed Geologie's traditional go-to-market testing process and enhanced it with an AI-powered Stress Tester that revolutionized their approach to retail strategy.
Rehab's customized Stress Tester was developed to help Geologie successfully enter the retail market.
Transformed Geologie's customer data into a strategic understanding of both current customers and Target shoppers.
Generated specific feedback on messaging and positioning, including the winning tagline: "Bad for acne, good for you."
Provided guidance on how to present individual products versus bundled kits in the retail environment.
Geologie achieved remarkable improvements:
Strategy validation costs dropped from approximately $39,000 to under $7,000 per test.
The process now takes 9 days instead of 9 weeks, enabling rapid iteration.
As Stephen Racano noted: "The tool accurately surfaced postpartum consumers and professional men with oily skin-related acne that we had independently identified."
Racano emphasized: "You had no knowledge. No briefing on our strategic targets. You just used your process and our data, and it created this like you know the business inside-out."
Successfully launched their redesigned product line in nearly 1,000 Target stores in February 2025.
By transitioning from traditional consumer testing to Rehab's AI-powered Stress Tester, Geologie transformed their go-to-market approach for retail.
"This is what elevates it above ChatGPT. You can't sit there feeding a million data points into ChatGPT and then hoping that it's going to do something like this for you. There has to be a process, there has to be a system."
The Stress Tester provided that system, enabling Geologie to confidently create a retail strategy that resonates with Target shoppers while maintaining their brand identity, driving their successful expansion from DTC to nearly 1,000 Target stores in February 2025.
Ready to put more confidence in your creative? Our AI-driven Creative Testing solutions are deployed in months not quarters to provide your teams with reassurance on their ideas.
Get Started
We develop custom AI agents and models that empower your team to develop smarter creative, from consumer insights to creative testing.
Copyright © 2025 RehabAI Inc.
