Empowering a Leading Global Technology Company to Deliver Faster, Culturally Relevant Campaigns
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Empowering a Leading Global Technology Company to Deliver Faster, Culturally Relevant Campaigns
Industry
Global Technology Company
Objective
Streamline trend identification and empower creative teams to deliver faster, culturally relevant campaigns.
Insights specialists manually built Boolean queries, filtered data, and identified trends, averaging 312 hours per insight
A small team of specialists handled all insight generation, restricting output volume and missing opportunities
Fast-changing trend cycles outpaced the insights team’s ability to deliver actionable data, resulting in missed cultural moments.
The traditional insights process relied heavily on manual effort, limiting speed and scalability.
The AI-powered Trends and Insights tool transformed the insights process, delivering:
Integrated and filtered data from multiple first party data sources to identify relevant trends instantly.
Aligned trends with brand strategies, audience profiles, and marketing objectives to ensure actionable insights.
Generated actionable, presentation-ready insights in minutes.
Reduced time to generate insights by 90%, from 312 hours to 32 hours.
Supported significantly more briefs and campaigns, increasing insights volume exponentially.
Enabled non-specialists to engage in insights development, empowering teams across the organization.
Delivered real-time insights aligned with audience behaviors and cultural trends, enabling timely, impactful campaigns.
The AI-powered Trends and Insights tool revolutionized the client’s insights process, unlocking speed, scalability, and accessibility. By automating manual workflows and democratizing trend identification, the client gained a significant competitive edge, enabling them to respond to cultural moments and deliver impactful campaigns faster than ever before.
Moving at the Speed of Culture.
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